At Tigris, we help real estate and retail clients develop ingenuity and sustain competitive advantage over time by leveraging design innovation opportunities in the built environment that customers will want, that drive real value and that can be delivered at scale.
From empowering citizen-centered cities to enabling digital twins in retail, our approach is led by human experience. Our understanding of people, placed with their cultural context helps us translate the needs and sensitivities into compelling solutions that blend into everyday life and capture imagination.
How does design contribute to business value?
Current real estate valuation models are too crude to elegantly measure often dismissed qualitative, tactile and experiential features of design that users are willing and able to pay for - such as materiality, geometry, daylight, views, programmatic uniqueness and spatial flexibility. We unlock these potent design-led growth opportunities in your organization through uncovering new channels to enhance value, leveraging existing assets, and bringing entirely new ideas to market that blends in-depth consumer insights with breakthrough design and technologies.
Which consumer future are you designing for?
We deliver key insights about where your current consumers are heading by looking at every aspect of the future consumer’s world – from how they might shop, play and stay healthy to how they will consume, work, move, and use technology in both their physical and digital environments. Stress testing your business against this future world identifies how your organization could transform. We then help you win every micro-moment by delivering exceptional customer experiences that make the most impact in driving loyalty, differentiation, and value in the built environment.
Are you measuring the right metrics for your future assets?
We harness the power of geospatial analytics to achieve enhanced portfolio performance through data. Armed with these insights, retailers can become better equipped to make bold decisions about their store network, owners can identify optimal tenant mix for improved pedestrian traffic or developers can optimize development timing, mix of property uses, and price segmentation to maximize value.
SERVICES
As cities get smarter, they are becoming
more livable and more responsive – and today we are seeing only a preview of
what technology could eventually do in the urban environment.
After a decade of trial and error, municipal leaders are realizing that smart city strategies start with people, not technology. “Smartness” is not just about installing digital interfaces in traditional infrastructure or streamlining city operations. It is also using technology and data purposefully to make better decisions and deliver a better quality of life.
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After a decade of trial and error, municipal leaders are realizing that smart city strategies start with people, not technology. “Smartness” is not just about installing digital interfaces in traditional infrastructure or streamlining city operations. It is also using technology and data purposefully to make better decisions and deliver a better quality of life.
At Tigris, we recognize that livable and responsive cities are build with people at the core, and with the additional layers of urban intelligence, making it possible to do more with less.
Taking a people-first approach and acknowledging citizens as one of the crucial agents of urban development, we believe the design of the future city will grow from a symbiosis between environment, technology and the public. Thus, we integrate elements of sensors and devices, culture and memory, adaptability and resilience, structure and form, human scale and livability to develop solutions that have a unique sense of place with user satisfaction.
Products can take the form
of digital interactions, physical objects, or responsive spaces—or combined
aspects of all three to create fluid and purposeful environments that invite
new ways to live, work, learn and play. And the interactions between people,
product, space and service – and how a system can affect our behavior and shape
perception – lies at the heart of our practice.
We take on the design of your organization’s end-to-end customer experience to craft a narrative that can communicate your purpose, maximize your efficiency, and heighten your appeal. Never taking anything for granted and always trying to probe deeper, we access the inner workings behind the many branches of human interaction. We gather data and develop insights into your end-users’ needs, as well as their aspirations. These reference points, combined with creatively applied aesthetic and technical principles steer us to products, interiors and experiences that are fit to purpose, efficient, and engaging.
We take on the design of your organization’s end-to-end customer experience to craft a narrative that can communicate your purpose, maximize your efficiency, and heighten your appeal. Never taking anything for granted and always trying to probe deeper, we access the inner workings behind the many branches of human interaction. We gather data and develop insights into your end-users’ needs, as well as their aspirations. These reference points, combined with creatively applied aesthetic and technical principles steer us to products, interiors and experiences that are fit to purpose, efficient, and engaging.
Many real estate firms have long made decisions based on a
combination of intuition and traditional, retrospective data. Today, a host of
new variables make it possible to paint more vivid pictures of a location’s
future risks and opportunities. Advanced analytics can quickly identify areas
of focus, and then assess the potential of a given parcel with a predictive lens.
At Tigris, we extract patterns and forecasts from a diversity of raw data so that you can use those predictions to design new market-entry strategies, pressure-test expectations for individual properties within high-growth markets, or identify individual assets that will hold their value in otherwise declining markets.
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At Tigris, we extract patterns and forecasts from a diversity of raw data so that you can use those predictions to design new market-entry strategies, pressure-test expectations for individual properties within high-growth markets, or identify individual assets that will hold their value in otherwise declining markets.
PROCESS
Human desirability coupled with sound technical and economic viability is the key guiding us from big visions to all the dots across strategy, function, and the details of execution. We tackle ambitious briefs by having a clear design process guiding our collaboration across disciplines to create solutions for a diversity of industries, scale, and media.
INDUCTION
Putting It All On The Table
Induction stage begins with a full immersion on researching, synthesizing, and distilling unbiased insights that will guide a creative narrative to the problem in hand. Findings will reveal users’ real needs, motivations and emerging behaviors with validating metrics and quantitative research. This step is crucial for avoiding expensive mistakes when addressing new markets.
We then frame our insights into strategic targets and ideate a breadth of design concepts to explore the full potential of a project. Keeping a broad perspective and open mind, these concepts aim to unlock various value opportunities while examining how needs and preferences may shift over time.
SELECTED ACTIVITIES AND DELIVERABLES
Market Analysis
Customer Experience Audit and Insight
Value Opportunity Analysis
Customer Segmentation
Behavioural Mapping
Market Analysis
Customer Experience Audit and Insight
Value Opportunity Analysis
Customer Segmentation
Behavioural Mapping
Growth Strategy Development
Design Metrics Development
Relevant Technologies Analysis
Environmental Feasibility
Vision Setting and Concept Development
DEDUCTION
The Pursuit of Synthesis
Deduction stage is a filter where selection and discarding of ideas takes place to establish a framework guiding the outcome. Here, strategic dialogue takes place up front, and potential bottlenecks and no-go areas are defined. Design is refined from “good” to “great” with experiences that are simple, elegant and engaging. This stage completes once we reach a total match between the concept and the overall objectives of the given project.
SELECTED ACTIVITIES AND DELIVERABLES
Heuristic Evaluation
Rapid Iterative Testing
Digital and Analog Simulations
People Flow and Mobility Design
Heuristic Evaluation
Rapid Iterative Testing
Digital and Analog Simulations
People Flow and Mobility Design
Product Strategy Development
Schematic Design Development
UI & UX & Experience Design Prototyping
Advanced Analytics
PRODUCTION
Handle
with Care
Production stage is about putting all our energy to get what it takes to build something – regardless of the means. As production is often the lengthiest part of the design process, external factors can change too, with shifts in the market requiring late changes in requirements to be met. Our stance is to accommodate change with a degree of pragmatism, but never lose sight of the vision from concept to completion. This stage results in strategies and solutions that uniquely express a client’s motivations and reflects the design intent.
SELECTED ACTIVITIES AND DELIVERABLES
Pilot Strategy & Execution
Rapid Prototyping
UI & UX Design Development
Hardware & Software Development
Pilot Strategy & Execution
Rapid Prototyping
UI & UX Design Development
Hardware & Software Development
Spatial Design Development
Architectural Design Development
Urban Design Development
