PROCESS
Human desirability coupled with sound technical and economic viability is the key guiding us from big visions to all the dots across strategy, function, and the details of execution. We tackle ambitious briefs by having a clear design process guiding our collaboration across disciplines to create solutions for a diversity of industries, scale, and media.
INDUCTION
Putting It All On The Table
Induction stage begins with a full immersion on researching, synthesizing, and distilling unbiased insights that will guide a creative narrative to the problem in hand. Findings will reveal users’ real needs, motivations and emerging behaviors with validating metrics and quantitative research. This step is crucial for avoiding expensive mistakes when addressing new markets.
We then frame our insights into strategic targets and ideate a breadth of design concepts to explore the full potential of a project. Keeping a broad perspective and open mind, these concepts aim to unlock various value opportunities while examining how needs and preferences may shift over time.
SELECTED ACTIVITIES AND DELIVERABLES
Market Analysis
Customer Experience Audit and Insight
Value Opportunity Analysis
Customer Segmentation
Behavioural Mapping
Market Analysis
Customer Experience Audit and Insight
Value Opportunity Analysis
Customer Segmentation
Behavioural Mapping
Growth Strategy Development
Design Metrics Development
Relevant Technologies Analysis
Environmental Feasibility
Vision Setting and Concept Development
DEDUCTION
The Pursuit of Synthesis
Deduction stage is a filter where selection and discarding of ideas takes place to establish a framework guiding the outcome. Here, strategic dialogue takes place up front, and potential bottlenecks and no-go areas are defined. Design is refined from “good” to “great” with experiences that are simple, elegant and engaging. This stage completes once we reach a total match between the concept and the overall objectives of the given project.
SELECTED ACTIVITIES AND DELIVERABLES
Heuristic Evaluation
Rapid Iterative Testing
Digital and Analog Simulations
People Flow and Mobility Design
Heuristic Evaluation
Rapid Iterative Testing
Digital and Analog Simulations
People Flow and Mobility Design
Product Strategy Development
Schematic Design Development
UI & UX & Experience Design Prototyping
Advanced Analytics
PRODUCTION
Handle
with Care
Production stage is about putting all our energy to get what it takes to build something – regardless of the means. As production is often the lengthiest part of the design process, external factors can change too, with shifts in the market requiring late changes in requirements to be met. Our stance is to accommodate change with a degree of pragmatism, but never lose sight of the vision from concept to completion. This stage results in strategies and solutions that uniquely express a client’s motivations and reflects the design intent.
SELECTED ACTIVITIES AND DELIVERABLES
Pilot Strategy & Execution
Rapid Prototyping
UI & UX Design Development
Hardware & Software Development
Pilot Strategy & Execution
Rapid Prototyping
UI & UX Design Development
Hardware & Software Development
Spatial Design Development
Architectural Design Development
Urban Design Development
